For Electric Revival, I led the creative direction and developed a complete visual identity system for the festival. My responsibilities included logo design, branding across all media channels, live stage visuals, merchandise design in collaboration with Lonely Ghost, and website development. The goal was to create an immersive brand language that extended seamlessly across touchpoints—from digital platforms to on-site installations. Every asset, from motion graphics to print materials, was crafted to reflect the festival’s dynamic energy and deliver a unified experience to its audience.

The final identity established a cohesive and scalable visual system that elevated the festival’s presence both online and in person. By aligning stage visuals, merchandise, and web design under one consistent direction, I was able to amplify the atmosphere of the event and strengthen its connection with attendees. The result was a festival identity that not only enhanced the live experience but also built long-term recognition for the brand.