I like making things that are useful to people, and I’m still learning something new on every project. It’s hard to fit what I do into one box - I move between mediums depending on what the project needs. One week that means a product interface, the next a 3D spot or a brand film, and the work is better for it: ideas from one medium keep finding their way into the others.

I’m generally hired to take an initial idea and transform it into something real people can use or watch. Most projects start as a rough sketch, a reference board or a single sentence. I carry it through the design, build, and launch. That way, nothing gets lost during handoff, and the finished thing still looks like the idea it started as.

The mediums change, but underneath it’s always design, whether that’s motion, 3D, software, or video. The structure comes first: hierarchy, timing, how something moves and why. Get that right and the surface is the easy part. Get it wrong and no amount of polish will save it.