Created a 1 of 1 interactive mobile game experience for JakDel's fans to play before his live concerts. This acts as a marketing experience that engages fans, but also collects their emails to be added to an email list.

Canyon Run Racing features full mobile controls, a global leaderboard, and comprehensive score tracking. The highest scores at every show receive free merchandise and exclusive access to JakDel's latest music. This gamified approach transforms pre-concert waiting time into an engaging, competitive experience that builds community among fans.

For this project, we created all of the game assets from scratch, including detailed 3D modeling of both racing cars. The car livery was specifically designed to match JakDel's actual race car, creating authentic brand continuity between the digital experience and real-world racing aesthetic.

The entire experience features full front-end and back-end development, optimized to run seamlessly on any smartphone. From responsive touch controls to real-time leaderboard updates, every aspect was designed to deliver a premium mobile gaming experience that could handle the demands of concert venue environments.